it was almost like he saw john sculley at that as a father figure or a mentor. scully really wanted to be cool and hip and one of steve's approval. and it was for a while, you know, within a finite in case that the cn ramo apartment is steve is fine and he brings john sculley at and the cadaver essential part in sculley is to nearing. steve says, do you want to spend the rest of your life because sculley was that pepsi selling sugar water or do much change the world? so sculley calms and sculley of the man a prep school sensibilities, great manners, very kind, but esr -- it is hard for him to deal with conflict. steve felt the price. my research has? he said the price of admission to being with me as i had to be able to tell you you're full of it. he used a word to my letters. you have to go to tell me i'm full of it and we're going to really do get out. in sculley was not that way. secondly, sculley was basically a marketer. you know, having run pepsi u.s., he didn't sit there worrying about the product. he was not fiddling with the formula for doritos and sayi

here to talk about the opportunities they see in mobility, the famous john sculley, former apple ceo,cinteractive, provides mobile platforms for best buy, carnival, and others. john duffy, good morning to you both. we're here to talk about 3c. first thing i'd talk to you about how you used to come on "squawk box" and we talked about spectrum information, i don't know whether you remember that, after you had left apple and i remember what spectrum was trying to do, incredible technology you could do something wireless, send something and then you could print it out, something that you sent off of a handheld device and i was thinking we do all that stuff now, like it's nothing, and it all happened but were you early? >> we were really early. probably 20 years early. when i was at apple, the last product we worked on was newton, and -- >> which was a pad. >> it was basically the pre-ipad. >> why didn't people -- >> because the technology wasn't ready. we coinvented a microprocessor called a.r.m. and it became a $20 billion company and used in every device today, started with the newton.

remember, your great hero, steve jobs, disastrous ceo of apple, they brought in outside management, john sculley, steve jobs gets kicked out of the company. you know, these guys, young guys, he's built an incredible thing on facebook and, you know, he may or may not be up to the job right now, but at that age, a guy like steve jobs had to go through, you know, getting kicked out of his own company by the board. people said the same things about him. he came back and became one of the great ceos in tech history. you know it's early to judge. >> john, i did not know steve jobs and steve jobs was no friend of mine but mark zuckerberg is no steve jobs. >> i just got lloyd benson. >> i don't know what that means. >> has a big idea. richard, i'm turning to you, he had the big idea, zuckerberg did. steve jobs just built an incredible company. >> steve jobs also had multiple ideas. he wasn't, if you will, a one dimensional person. there were five or six or seven break throughs. the question for facebook is whether they can make the transition to come up with a business model that will reassure the stree