when john-google scully ran apple.resting, what does google need to do to be more cohesive like apple? >> we have had a good window on both companies because apple had its developer conference and googled finished up their developer conference this week. i see both companies in very strong positions but going in different directions longer-term. apple has done a great job of integrating its products and taking it to the next level. that isilding a future about platforms on top of platforms. they are moving into health kits, streaming music and various other verticals. google is also adding these platform on platforms. they announced a number this week, everything from home to auto to fitness. isre the two are different that apple builds these beautiful products with no compromises that are highly integrated and google is going for a creative leap because they have endless cash flow coming from where they have a monopoly. we think it will be about smart personalized systems. more of aat google is set of add-ons. does go

. >> even when apple has been at its most screwed up, john scully was its ceo and that was not the worst. >> one could argue. focused onas so getting pcs into businesses instead of letting it grow in education and places where they were doing well. >> now it is not pcs, but the internet probably. we are seeing innovation across industries in the internet. almost every business is an internet business even if it is not about being a startup in the internet space. apple needs to embrace that innovation and extend what they are about by being more open. >> is that is why newco is so focused on going to the companies in the different cities? >> getting inside the companies, sharing information, collaborating. that happens when people connect in small settings like inside offices instead of big ballrooms where everything is a bit overly produced. >> this may not bode well for apple, but we will see. john battelle, great to have you. chief creative officer and founder of newco. to steale west develop millions of dollars but how did this guy stay under the radar? the future of cyber seeds next

tomorrow on the program, john scully will join us, of course, former apple chairman, chief executive f duty at pepsi cola as well. john sculley with us tomorrow. scarlet? >> looking forward to it. this is "bloomberg surveillance." i'm scarlet fu with tom keene and adam john sofpble our guest host, carly fiorina, former c.e.o. of h.p. let's start off with company news from the files of "bloomberg west with the. google trying to grab your remote again. they'll unveil the new tv set top box today in san francisco, according to "the wall street journal." the device will run movies, game, and other content with android. google has swung and missed with previous television gadgets and never really caught on. toyota's first hydrogen-fueled cell car will cost $69,000. it will go on sale next april in japan. the car is about the size a camry. toyota is betting on hydrogen technology to make zero-emission vehicles, but the founder of tesla, elon musk, says it's a bad bet. and users of exchange online were without email tuesday for almost nine hours while they waited for microsoft to fix it. man