order to be pfree from profit-making incentives and constraints joining us is former apple ceo john scullyow chairman and chief marketing officer at pharmacy benefit manager rx advance. john, good morning granted, these companies have not given detail on exactly what they plan to do, but my big question is how can they do more for efficiency than, say, a big company like kaiser, which is vertically integrated, has about 10 million members, i believe. how could this work? >> well, it really can work. i think if you look at the trio, these are the three giants in corporate america. trying to eliminate billions of dollars of cost and jamie dimon is the most admired executive for disruptive innovation in the financial world. so they are coming out and saying that it's time to have an alternative task to what the politicians have done by focusing on replacing obamacare. what these ceos are saying is there has to be a better way we've got disruptive innovation. the one thing they know that's different than even a successful organization like kaiser is that anything that is going to be disruptive