john sexton is completely committed to the following. our goal is to inform families right up front, shop around. nyu is a unique place. our value proposition is different than every other institution in the country. we have a global network of campuses. we are in -- i am biased, but the greatest city. we are in greenwich village. we have a world-class faculty. i believe there is a value proposition that is different than other institutions. we are a fabulous place, but we are not the only fabulous place. our message to students from prospect on is about what are you looking for in an institution, what are you looking for in a program? and remember, about half the freshmen who begin this fall will change their major at least once. what are you looking for in a program? small, large, internship opportunities, faculty? one thing to consider should be the financial investment, not just the first year, but across four or five years. families will cobble together a package, a financial package, that will get through the first year, and then t