prichard, what were al neuharth, john siegenthaler, the other of usa today and thinking what was your what was your for this paper. al was the al neuharth the chief executive of the u.s. company, then the largest newspaper company in the united states. and his vision was to have a national newspaper that was available. every state that appeal to travelers and to people who didn't get full national report in their local newspapers. and he thought that the connecticut was in a great position to provide it because we had newspapers all over the country and printing plants all over the country. and john siegenthaler came up with the concept of an opinion page that represented points of view, and it did not have a dominant position, an institution on every issue. as a result al said that usa today would not endorse a candidate and the president. sure, elections in because it would put a bumper sticker on your nameplate and that it would turn off people who were with the candidate that you endorsed and that was his vision and he thought that usa today could a unifying force for the country