john skulley wrote "moon shot." john skulley is here at post 9. good to have you back.. >> thank you, carl. >> people trying to make sense of this weekend. >> i think it's the wrong way to think about it. you have to think about it as the selling season when 40% of the sales takes place in the last two months of the year. trying to nail it on a particular day doesn't make sense because they're stretching the offers out over weeks. >> do you think it has to do with the nonmallification much shoppi of shopping in this country? >> people are still going to the malls. they're taking their smart phones. they pay attention to what others say than they do the big campaigns of the companies themselves. so it's a big game change. one of the things i talk about in my book "moonshot," if you want to find the next billion dollar business, it's all about customers in control, customers paying more attention to other customers than the big companies. >> i love the nrf's take on the data which is the economy is so good consumers don't need a bargain so much. that seems like a stretch.

john skulley is with us. good to see you.o much for joining us. >> thank you, maria. >> i want to kick it off with what we're going through in terms of hacking and the vulnerability of the internet and our private information. how should we look at what the north koreans have done and try to protect ourselves? >> well, let me talk about it from a technology standpoint, because there really is a game change in technology that is available. the military knows about it, the government knows about it. and what we've had up until now, which are so vulnerability, is that we've focused our technology around the user and around the network. it's like securing the vault and not the cash inside. and so, if you think about the real future is going to be about securing the data. well, how do you do that? there's something called bit splitting, and bit splitting is kind of like what fracking has been for the oil and gas industry. it was a game change. bit splitting means that you take the data and you can split it at the bit level. you di