thank you john steinbeck. >> hello. i haven't read the book yet but i plan on. when you talk about jones attachment issues do you believe they arose from his family background? or do believe he had abandonment issues or what you believe came about. >> if were going to talk about the bad influence on jim jones, first of all i have to say in my last two books i've come to the conclusion that it is possible to be born bad enough that your life will turn out in some horrific way. but jim jones had a mother who is so alienated from everyone else. she is this kid in a ranch echo home every night telling him about how the world's picking on her and their family and is out to get them. it's always the bosses, you have to fight back. i know because i had the vision before your birth that you're going to be the great man. so he's hearing this when he's three, four, five years old. he's in a small community where the whole ideas everybody's supposed to be the same. he is the one person besides mama who is a woman ostracized because my god, she smokes in public and she does

there were people like john steinbeck or vance packard who spoke eloquently about the problems of turningion into a massive tv. somehow they would all become zombies and that was a word that people used. that's one thing when you are buying a breakfast cereal but it's another thing when you are looking at a political candidate. eisenhower had an uncomfortable relationship at first with show business and advertising. when he was initially asked to appear on television and commercials he was filmed by a guy named rosser draves who was a very famous advertising executive at the time. rosser reads created the first television commercials for a presidential campaign. eisenhower was very weary of this process and he was overheard in this process taping ..

independently, we were creating our own totalitarian environment through mass advertising so people like john steinbeckor vans packard, who wrote eloquently about the problems of turning the nation into a mass of tv viewer. somehow they would all become zombies and that was a word that people used, become zombies and that's one thing when you're buying a breakfast cereal but another thing when you're looking at a presidential candidate. icening hour has a very uncover -- eisenhower has a very uncomfortable relationship with television and advertising. he was uncomfortable when he was asked to appear in television commercials. he was filmed by a guy named rosser reeves, very famous advertising -- he created the first television commercials for a presidential campaign. eisenhower was leery of the process and he was heard muttering to himself to think an old soldier has come to this. so there was a lot of resistance with eisenhower. but in -- it took him several years until he realized this was a useful way of connect with the elect for ata useful way of expecting -- connecting with the american people so

i read her correspondence with john steinbeck. steinbeck broke jackie a most heartbreaking letter that her husband would live on. he was talking about king arthur in european history, what a hero means, and why a hero in history is bigger than a politician. writers loved her, artists love to her, the country loved her. she created a modern first lady by what she wanted to do. much more visible than best truman or maybe eisenhower -- or mamie eisenhower. >> the speechwriter for kennedy spoke at the national archives once and he was quick to know that president kennedy's speeches were kennedy's speeches, not his speeches. what you know about the process they worked together in coming up with the speeches? stephen: dick goodwin was also speechwriter for president kennedy and he worked on the city on the hill speech that famously jfk said we will be judged by the answer to for question. were we men of judgment? were we men of integrity? were we men of dedication? what's the last one, doug? [laughter] stephen: dick described the proces

i read her correspondence with john steinbeck. steinbeck broke jackie a most -- wrote jackie a most heartbreaking letter that her husband would live on. he was talking about king arthur in european history, what a hero means, and why a hero in history is bigger than a politician. what is a hero? writers loved her, artists love d her, the country loved her. she created a modern first lady by what she wanted to do. much more visible than best german or mamie eisenhower. >> we had the speechwriter fory president kennedy speak of the national archives and he was very quick to make sure everyone knew that president kennedy froze reaches were president -- president kennedy's speeches were president kennedys speeches. justis the process -- not the wording, but the substance of it as well? one was also a speechwriter. he worked on the city on the jfk speech that famously said that we have this amount of judgment, it integrity, dedication. dick describes the process. at lincoln's second inaugural. they looked at the idea that if president