. >> john stratton and robin miller know that liz makes it her business to ask a lot of questions. owner of polka dots and rose bud interiors in lexington, kentucky, since 2009, liz discovered early on that she needed to dig deeper and learn more about her clients' wants and needs. >> i didn't think i needed a psychology degree to be able to decorate someone's home, but you do. you really have to understand somebody. >> after a few rough business decisions, she came to the realization that every conversation is crucial when it comes to connecting with the right customer for her company. >> as a young business owner, you want to help anyone. but after a couple of times of experiencing someone who really wasn't a great fit and that was the point writ was like, okay, we need to have some questions and get a little bit deeper in the beginning and not be halfway through the process before we realize that maybe this isn't going to work. >> which is why liz started interviewing her clients about the homes, storefronts and offices they wanted to decorator renovate. >> they may catch on tha