nick marsh is here focusing on the restaurant business and john taffer host and co-executive producer"bar rescue," also the president of the nightclub and bar media group. great to see both of you. >> hi, jj. >> hi, nick. >> both of you guys work with bars and restaurants, nick, you run a restaurant right now called chopped. yelp is a big deal for companies like yours, restaurants and bars. what do you do if suddenly you start getting a lot of negative reviews and you know people like your restaurant. >> you know, absolutely, jj. as i was watching that piece i was thinking as i'm sure you say to your 5-year-old on a regular basis, life's not fair. and we have to just deal with it. there's certainly some things that are frustrating and there are certainly times you're missing reviews but i think the best thing to do, try to use the feedback in a positive way, reach out to people if there is a problem and use it to make your business better when you can. >> in what way, john? have you worked with people who dealt with this. >> we have and what nick says is right. life is unfair but peop