. >> john telford. i wanted to know. >> a lot of that is ego. it is very personal. that they are close to. they are not as aggressive as they should be. they run their bars in 90% of small businesses family owned. most of them fail because of a family issue. they run them like a family. not a team. i protect you when you are weak. you can hear about it. >> the bartender is making money on the side. >> it is a simple equation. the average cost should be 21% of price. if the drink costs five dollars, my cost is one dollar. $1.25. stuart: it is a ratio business. >> it cost 21%, food costs 30%. if it goes above that, somebody walks out with food or money. inventory per shift. you set them up. i will give them an opportunity to take money and if they do, i will know it. >> sometimes they are landmark fires. sometimes you make a statement. stuart: i think that the success of your show is your personality. it is a big success. when i show up, i am there last chance. marriages are being lost. families being ripped apart. partners. they are counting on me. i take this very s