end of case. >> finishing for the defense, johnnie cochran, with probably the most memorable quote ofsn't fit, you must acquit. >> but now, two decades later, we learn that wasn't cochran's phrase after all. >> he didn't invent that. that was done by the dean of the santa clara law school, jerry owemen, who was the most unknown person in our defense team. >> so 20 years later he is getting the proper credit. >> he's getting the credit. he deserves it. >> however, regardless of their source, the words, it doesn't fit, hammered cochran's message home. >> did not use that word -- >> and after nine months of testimony, hundreds of exhibits, more than 260 days isolated in a hotel, jurors are finally sent to determine o.j. simpson's fate. >> we talked into that room while -- let's see. what do you want to do first? well, let's just see where everybody stands. we went around the room, guilty, not guilty. >> it's two votes guilty, ten not guilty. after reviewing testimony, they prepared to vote again. now you guys had been sequestered for nine months. you were tired. you hadn't seen your fami

. >> i remember johnnie cochran -- >> putting on this silly cap that's an image i think will be forever mind. >> if it doesn't fit, you must acquit. >> simpson, would you please stand and face the jury. >> orenthal james simpson not guilty of murder upon nicole brown simpson. >> the next night, johnnie cochran was on my show. with us on the phone now is o.j. simpson, if he had got booked for that day -- >> how are you? >> i'm doing fine. >> can you do next tuesday? and we'll tape you, and we'll run it as soon as this dies down. >> pretty soon i'll have all -- enough to say to everybody and hopefully answer everyone's questions. >> he said i'll come on your show soon, i'll tell the whole story. >> what was it like when you -- >> thank you. thank you, it's been great. >> attacks in two american cities, at the pentagon, a plane or helicopter has crashed. >> i think we all knew, it's the act of terrorists. it starts to relieve sudden cravings fast. i never know when i'll need relief. that's why i only choose nicorette mini. it begins from the the second we're born.er. after all, healthier d

hired robert shapiro and johnnie cochran. "defense attorney johnnie cochran, jr. insisted o.j. simpson would not, could not, and did not murder his former wife nicole brown and ronald goldman." cochran pitched a narrative that painted the l.a.p.d. as racist and jumping to judgment. "the fact that blood mysteriously appears on vital pieces of evidence and it's predicted what the results will be, regarding dna, when that evidence still in the police lab, is devastating evidence of something far more sinister." and even if the prosecution was convinced it had the evidence to convict simpson "the mere fact that we find blood where there should be no blood; in the defendants car, in his house, in the driveway, and even on the socks in his very bedroom." driving that point home produced the defining moment of the case. "a potentially powerful moment appeared to backfire when prosecutors asked o.j. simpson to put on the bloody gloves, they say, he used to commit murder." "if it doesn't fit, you must acquit." "good evening the crime was shocking, the verdict dramatic, the trial of o.j.