we will start with johnny cupcakes. it has everything to do with school.al and have a great story. >> johnny cupcakes came out of nowhere in 2001. shirt when it -- a was in a band and i wore it to work appear. all these customers started looking up and laughing and saying what is that, what is johnny cupcakes? that is a funny weird name. and theore shirts word-of-mouth cap spreading and before i knew it, i was selling out of the trunk of my car. popgan poking fun at culture, replacing icons with cupcakes on t-shirts. there would be a statue of liberty holding a cupcake instead of the torch. our famous logo is the cupcake and crossbones that pokes fun at the tough guys with this golden crossbones shirts. comingou have people into your stores thinking it is a bakery? >> every day. i set my stores up as a bakery and we displayed t-shirts. the stores do not smell -- sell food but when you walk in you smell vanilla. people walk in and say, where are the cupcakes? >> clearly you want to sell a lot. what is the trick between making a limited edition? >> not only

star with johnny cupcakes.do with cupcakes, everything to do with school. >> johnny cupcakes came out of nowhere back into the someone -- in 2001. i made a shirt when i was getting shirts made for the hard-core metal band i used to be in. all these slightly miserable customers that never made eye contact with me, they started looking up and laughing and saying, what is johnny cupcakes? what is that? i made more shirts, and the word-of-mouth cap spreading, and before i knew it i was selling them out of the trunk of my car. poking fun at pop culture, replacing icons with cupcakes on t-shirts. there were the statue of liberty holding a cup cake instead of a torch. a plane dropping cupcakes instead of bombs. bonespcake and cross pokes fun at all the tough guys with the skull and cross bones shirts. >> do you have people coming into your store thinking it is a bakery? >> every day. i set my stores up like a bakery, and we displayed t- shirts and refrigerators. the stores do not sell food. when you walk in you smell

johnny cupcakes came out of nowhere.when i was getting short -- shirts made for the hard-core metal band that i was in. of these slightly miserable customer started looking up and laughing and saying what is that ? is it a bakery, an adult movie store, it's a funny weird name, i want one of those shirts. i made more shirts and the word-of-mouth cap spreading. before i knew it, i was selling them out of the trunk of my car. popgan poking fun at culture and replacing icons will cupcakes on t-shirts. would be a plane dropping cupcakes instead of bombs. then there's our famous logo. that pokes fun at all of the tough guys with the skull and ross bowen shirts. i could not believe it as it took off. it turned into a full-time thing. >> do you have peoples coming into your store thinking it is a bakery? the stores do not sell food. but when you come in, you see the refrigerators, you smell frosting. vanilla scented -- i air vanilla scented fresheners behind picture frames. half by shirts and the other half leave with a story to