my name is johnny georges, and i'm the creator of the tree-t-pee water-containment system.for $150,000 for 20% of my company. tree-t-pee is water conservation and frost protection at its finest. instead of using 25,000 gallons per tree per year, we're now only using 800 gallons per tree per year, and doing a better job, with a 30% increase in the growth of new trees and letting the farmer get his return on his money a whole lot faster. when good people come together... when good people come together... ...with a noble cause, great things happen. and water conservation is what tree-t-pee is all about. can you tell us how it works? the normal way it's been has been without any kind of containment. a farmer crank on his pumps and run them 10 hours, 12 hours. with the tree-t-pee, you contain the water around each tree. in about 30 minutes, you're gonna have three inches of rain on this tree. and if i pull this tree-t-pee off, we're watering nine feet that way and nine feet that way. and it's just really wasting the water. about 10% gets to the tree. o'leary: and nobody figured