we send out a box of johnny robert pennsylvania. better have our brand on it. to have somebody else's brand so we took that, solved that by shipping out every six months we ship out hundreds of pens to each restaurant. as you run your business don't lose sight of the branding elements. whether it's the logo on your glass you serve or a specific pen, never lose sight of that. it's important. you have a lot of chance to make impressions. ♪ >>> the restaurant industry, to me, the single most important thing you can have is customer service. the way i judge customer service, my tips for successful customer service is making eye contact. come up with some way to connect with them and talk to them. once you have that dialogue you you connected you won half the battle. if you can do those little things that's 99% of the restaurant business. it's amazing how forgiving the guest might be if the food is late or you get the order wrong. if you make that personal connection they will be happy forever. ♪ ♪ rocket man >> time now to answer some of your business questions. no

robert hung. >> it's been a phenomenal run and clearly cook and johnny and the rest of the geniuses at apple have to perform, scott, and now it's a question do they have that jobs magic as far as these two which i think they will be, two announcements in the late part of 2012. first one we know of, that september 12th we believe it will be the iphone 5, i would say that's about an 80% chance, but i think the mini comes after that, the announcement, but perhaps not delivery of the mini until 2013, and with foxconn having the split between the factories in brazil and china from what we're hearing out of both they're gearing up supposedly, scott, for perhaps two announcements not just one. >> well, we will see. another worry for the economy, gas prices, they're at record highs for this time of year. and with crude continuing its climb there doesn't seem to be any end in sight. tom petri is a long-time oil industry analyst and current board member of several energy companies. welcome to "halftime." great to have you and your insights. >> great to be here. >> where do we go from here and what's going