we begin with johnny rockefeller and standard oil. it made him not only the richest man in american history, but also a target of the antitrust movement. we are looking at a standard oil delivery wagon that would have been used to deliver products from the standard oil company here in cleveland, ohio. on the signboard we see various product packaging for other products. standard oil was formed johnny rockefeller in 1870, and quickly became one of the largest petroleum companies in the united states. johnny rockefeller -- john d rockefeller was a brilliant businessman who moved to cleveland as a young boy, threw up in the cleveland area in boarding school, and eventually working in various companies in the petroleum industry until founding his own company. standard oil comes from john rockefeller's idea and desire to standardize kerosene. kerosene was what most homes are using as a lighting oil in lamps, and at the time, it was somewhat dangerous. there is no standardization, some would burn hotter and better -- quicker, and it with th