in johnny russell's timeless classic, "rednecks, white sox and blue ribbon beer," which we need to hear> it seems to be two cities here. >> you're going to have to sing it, ed. >> you know, that is really a horrifying prospect. what it's suggesting is that this whole message that we're just one big class, it's for you, whatever you do, was kind of a sham. and in fact, that there was places that you can maybe hear the record on the needle there. i don't know if we're going to hear this one. >> hold on. ♪ a drunk at the bar is getting noisy and mean ♪ ♪ some guy on the phone says i'll be home soon, dear ♪ ♪ rednecks, white sox, and blue ribbon beer ♪ ♪ no, we don't fit in to the white collar crowd ♪ ♪ we're a little too rowdy and a little too loud ♪ ♪ there's no place that i'd rather be than right here ♪ ♪ with my redneck, white sox and blue ribbon beer ♪ >> get the red, white and blue. i've got the white collar. that's what i've got. >> what this is suggesting is that it comes full circle, the way that alcohol is tied into this social network. so highly differentiated before. we'll talk