about this kind of birtherrism and i'm interesting on why do we have that at all and same thing that joic life and death were about, citizenry, patriotism, who belonged, all the kind of big cosmic things that are part of our fabric as a nation, but they can be kind of evoked and resurrected by the kind of suggestion and it's even hard now even though candidate trump, has denied, oh, that wasn't true, it's hard to unsettle that and a notion of belonging and selfhood on attack of the birth certificate. i'm interested on why we do as why we believe and how much as we deceive. >> guest: why do we believe sometimes? >> as people sort of want to believe. we are almost programmed to and in the absence of an answer that is complicated and sort of maybe troubling, we sometimes settle for the easy answer. it's easier to believe that misdiscomfort comes from some facts that is being hidden from me. i think the difference from barnum's day to now, there's a notion that i'm an expert and also he would trout out sort of fake experts but ultimately he gave the power to people to decide, i'm an expert, i

obviously, i think it's about some of the same things that joice heft's high and death were about. they were about race, citizenry, patriotism, who belonged, who -- birth and death, all the kind of big, cosmic things that i think are part of our fabric as a nation. but you can be kind of evoked and resurrected just from a kind of suggestion. and it's even hard now even though candidate trump, now president, had denied, finally said, oh, that wasn't true, it's very hard to unsettle that and the kind of notion of belonging and self hood, the attack on the birth certificate that president obama represented. i'm really interested why we do that and why we belief as much as why we deceive. >> host: why do we believe as much as we believe sometimes? is. [laughter] >> guest: well, some of it depends on who the we is, but some of it depends -- i think as people we sort of want to believe. you know, we're almost programmed to. and in the absence of an answer that is complicated and sort of maybe troubling, we sometimes settle for the easy answer. it's easier to believe that my discomfort co

. >> the conference call -- >> sales comp number in this world, i would think, would be reenjoy joic rejoiced. >> they said this is not the new normal, much better than 5%. highly competitive fourth quarter and, remember, when you hear competitive you always have to think about what mr. gannett said on macy's, that the fourth quarter could be promotional as this conference call goes on, the stock sinks because i think he's just saying, listen, let's not get ahead of ourselves. >> 4% revenue growth, moving up their target from what had been 2.5%, percentagewise. >> give me a fight the cfo moments ago said we are also expect increase in operating margins to moderate over time. in general, everyone read that as we reinvest in the business -- david, they're spending more but not getting necessarily the return i come back and say i like what they said, it's strong computing, wearables, smart home, mobile, appliances david, the connected home is a theme here. >> yeah. don't forget the big picture couple of years ago, we kept talking about, what was it, showrooming? what was that term how t