jon ironmonger has this report., for many, the pressure is on to start shopping. in the big rush to buy presents, it is not unusual to spend first and think second. by police are warning of a sharp increase in shopping fraud over the christmas here at. the action fraud unit of the city and london police say more than 15,000 victims across all age groups came forward to report crimes last year, from identity theft and card cloning to dodgy on line advertisements, costing a total of nearly £60 million. compared to this time next year back at the last year, we have had overall fraud increased. —— last year. mobile phones continued to be the most likely products to be bought from fraudsters. but clothing and footwear, they are high on the list as well. as well as make up, drones, and fitbit watches. this has prompted a police video campaign showing the many scams targeting christmas shoppers and what people can do to avoid them, like making sure a good deal is the real deal. bbc news, central london. and coming up at 6a