. >> reporter: jon kimball is vice president of the -- >> i know the nfl intends to make the city kind of where all the action is. >> reporter: super bowl 50 host committee host keith bruce. >> there will be packages that will allow out of town travelers to come into the market, find hotel and lodging, take advantage of the hotels that the nfl have contracted already. >> reporter: getting those football fans to the game will be a challenge even more so than super bowl xlix. going in phoenix to denver is the equivalent of going from san francisco to daly city. tack on another 49 miles then you're in santa clara. a reason why bruce has created a transportation task force to work on a model. >> we still have a year of planning. mass transit will play a role both public and private transportation will be a key. >> reporter: or instead of staying 49 miles away at a hotel fans may just want to rent a house closer to the stadium. >> we're at events across the country. >> reporter: with that, maybe bay area residents will consider renting out their homes super bowl week, especially if they can