guys, back to you. >> josh, it's jon steinberg.ow from when in 1999 microsoft, i remember, launched a retail store in san francisco, is that they have hardware now? has the world changed? there's more ecommerce now, so why would this work now? >> reporter: i think certainly you've seen new products, right? so satya nadella has put the strategy forward. microsoft saying they want to be a player in consumer devices, they want to take on apple and google. he has products to show, phones, tablets. talking to some of the kids on this line, they weren't just talking about macklemore. some were coming in to buy phones, buy tablets. there's products he wants to show. and you go that that store, jon, it's a very sleek, cool, minimal look. that's part of it, too. they want their customers to have that experience in these stores, guys. >> josh, we appreciate that. between what's going on there retail-wise, jon, and what angela is about to do at apple, that will get interesting from a retail stand of point. >> and at the end of the year, too,

. >>> joining us this morning, still buzzfeed's ceo, cnbc contributor, jon steinberg is here, and alsonine. we'll talk about the next steps in a few minutes. first, let's talk about google. the glass ceiling has been shattered. google glass is available to anyone in the country, assuming google has enough copies on hand. it's unclear how many people will buy glass because of the $1,500 price tag. more google news. the company helps a big demo of self-driving cars yesterday. google says they're about six years away. the company is talking to automakers about the software. jon, you've been in one of these, and the word you use to describe it is -- >> magic. yeah, magical -- the most amazing thing to me was the car looks at traffic lights, and if it can turn left, it will turn left. a truck pulled up on our side, and the car had a blind spot. so it didn't make a left-hand turn. so it's pretty amazing how smart it is. the ride is smooth. it worked perfectly. >> why are they commenting on it now? is it moving forward in is it getting closer? >> the article this morning said claire johnson,

>>> and john steinberg, a cnbc contributor, along with jon fortt. good morning, guys.n, finally after getting an upgrade. it stops the bleeding a bit. the stock's still down 15% in the past week. jon, you have a theory on why stocks like this, king, linkedin, have gotten hit so badly. >> i think the laws of physics are kicking in. there's only so much usage people can do. if you're on your device, using kink and browsing, people are now spending five hours and change on digital, versus 4 1/2 on television. the sky is not limitless for usage of these applications. >> you're talking about existing users. that's why the emphasis is on new users, right? >> the new users have to come from somewhere. with mobile device penetration on smartphones reaching saturate in the developed world, if you're going to spend time on something, and a new user, it will take time from another application. >> that's really smart, but i think that's why it's not true. it's too logical, too much sense. so many of the stocks who are trading together, workday, with linkedin, with twitter, actuall

. >> joining us this monday, john steinberg and cnbc contributor our own jon fortt.d. >> you can add amazon products to your shopping feed and use the link amazon cart and it is added to your shopping cart when ever you like. here is the ceo this morning on "cbs this morning." >> the announcement we're making with amazon this morning is a great example of this in the moment commerce. we talk about now commerce and realtime commerce if somebody tweets something with a link to amazon and you reply to that tweet and say #amazon cart, we'll put that item in your amazon cart once you connect your twitter account to amazon. >> everybody knows e-commerce is one area they're starting to play a little more. >> you did that this morning? >> i did it. even with the way costello is explaining it, a little bit weird. a tweet comes out with an amazon product and look at the tweet and reply to it and add it to your cart. it doesn't make a lot of sense to me and part of the logged in user story they're not growing right now. not where people see tweets everywhere. too small of a sto