his name was jonas bronck. b-r-o-n-c-k.hat the two areas previously annexed should also become a borough. but what to call it since it never had a name before. they looked at the map and right smack in the middle of the territory ran the bronx river, so they named it after the river, the borough of the bronx, and that is why it is called the bronx, and not just plain "bronx." ♪ >>> if you have a question about the bronx, chances are lloyd altan has the answer. born and raised here, he's never really left for over seven decades. this is a disappearing aspect of new york for sure. the real thing jewish deli. liebman's is one of the last. there used to be lots of places where you could get your brisket, and chopped liver. pastrami, pickles. there used to be lots of places to get your reuben or cherry soda to drink. >> the world series is going on. howard cosell is on the air. suddenly, you see a tongue of flame licking up into the sky. and he says, this is the kind of thing that jimmy carter saw, ladies and gentlemen, the bron