"today in the bay's" jonathan bloom spoke with a few long time san franciscoers who came out to bid it farewell. >> reporter: the cliff house is older than anyone alive. sure it's burned down a few times but it always got rebuilt. where the public could enjoy a breathtaking view of the ocean. until now. nearly every san franciscan has a cliff house memory. >> amazing history. amazing views. amazing, everything you want. >> reporter: jonathan alloy got married here. >> we come back for anniversaries and for the birth of our children. >> i remember drinking there as a young man. >> the popover rolls were so good and look at the view. >> reporter: and a destination for visitors. >> people came back from all over the world here. oh, i met my partner 20 years ago, 40 years ago. 50 years ago. can you do the same menu? the chef would do the same menu and the same price. >> but today, all visitors would get is a tearful thank you from the chef. >> thank you. >> reporter: a small crowd gathered in the street to watch the unthinkable. the seemingly immortal cliff house sign taken off the roof an