but that was a big thing. >> jonathan chaits, i'm going to echo him but not quote from him. if you look on facebook, jonathan endorsed an argument really took off. i think that's partly because people who do lean one way or in a place now where they're paying attention and want to hear the right argument. i dodge think mayor bloomberg is going to persuade a lot of people in the close here, but for people leaning towards obama it is mobilizing. that is really the point at this phase in an election. i mean we talked about jay-z being on obama's side and to quote jay-z, we are in a love me or leave me alone moment in a mobilizing phase. >> do you think we're in that moment or did you just want to drop jay-z? >> i really do. what i mean is, i really don't believe endorsements, "new york times" endorsed barack obama, i don't think that people are waking up in the morning reading that and going now i'm going to vote. but i do think -- >> given -- >> wait. but just to finish the point i don't think a british policy journal, however influential in the media will move people in ohio.