melissa: jonathan hoenig what do you think of this ad, good idea, bad idea? n't think we take it down? jonathan what do you think? >> i'm sorry. engrossed, very engrossed just watching the adhere. who is carl's target customer? young men, 18 through 35. so, might seem a little distasteful to us present company not included. >> i'm not saying distasteful. did anyone notice the cheeseburger. does it matter that you don't notice that what cheeseburger at all? >> no, it doesn't. what is so interesting here is the emotion of it what works. back to chipolte, you were being rational. here you're emotional. it doesn't matter. what people feel. they feel it makes them fat. they feel you get the hot babe. that is what matters. emotional. >> that is their target audience. young men who eat this food. this imagery appeals to them and others as well. that is why the ad works. melissa: gentlemen, thanks to both of you. >> thank you. melissa: david? david: very, very good discussion. meanwhile "forbes" magazine unveiling its 34th annual forbes 400 list, ranking america's bil

tallist pig asset management jonathan hoenig saying this is not capitalism. jason rotman from lido isle advisors does not see a problem. jason, how is this okay? >> well, listen, first of all i'm a human being as well so i do see short-term problems from a human standpoint maybe there will be some people who will have less access to the drug from a price hike, from a business, this is capitalism, okay? this is the dark side of capitalism, okay? the pot line you can not make argument this is not capitalism. capitalism is private ownership of means of production. private free market, free enterprise, fair market sets the prices okay? so this is not china. this is not communism. deirdre: not that don't like a rant, let's go through the math. what did this guy have to pay for the patent, what was his risk? >> listen the risk is that there is going to be greatly increased competition immediately which will diminish the immediate sales of the drug. he is calculating that is not going to be the case. so that is why i'm calling this from a business standpoint it is,

joining me jonathan hoenig, also a fox news contributor, jason rotman and dan shaffer, welcome all. jonathan, start with you, what can we look forward to? they're going to be open for a day, and here comes tuesday, the u.s. markets open. what is the tone going to be like. >> the tone is negative. gerri. you hate to predict a collapse. given what china's done to the economy, and specifically the stock market. talk about intervention. they jumped the shark on micromanagement. micromanaged interest rates are pumping money into the stock market, making short selling illegal in many cases. so this is a recipe for a real capitulation bottom and i think china is setting up to not only have that but bring the stock market down with it. >> not the free market we are used to. jason, there's a lot of economic data coming out on china, everything from consumer price index. pi, retail sales. will we see positive news in the retail sales? >> it's highly doubtful. i think you have a lot of fear and people pulling back in overall spending whether it's in the u.s. or china we're talking about now. th

jonathan hoenig of capitalist pig asset management, guys, i'm telling if you stuart varney were here,uld say we don't care what the fed does. we do care, jonathan. they're going to lose credif they don't hike rates this year, right? >> they have no credibility. whatever the federal reserve does is wrong because rates are not set arbitrarily, they're set by the realities of the marketplace, and think about us as investors and spending all our time determining what the fed is going to do, not what the he and is doing, it is easier to figure out how many pairs of huggies walmart is going to sell as against what the fed is going to do, it leads to wealth destruction, maybe stuart varney is right. cheryl: jonas, i care about how many boxes of huggies walmart sells. i care about a lot of other things beside the fed, do you care about the fed? >> they called the last two recessions, they raise rates at a bad time. they look at data. they're on the edge of doing the same mistake, he thinks fallen oil price is a temporary blip that's going flatten out and we'll have inflation any day now. if i

we have kimberly foss jonathan hoenig of capitalist big joining us as well. jonathan, markets rallying today. is this directly related to what investor think today they will do on thursday? they sort of change their mind every day. what do you think? >> that is a big unknown, melissa. investors have easier time determining how many deepsers walmart sells than what the federal reserve will do. everyone is sitting on his or her hands waiting to see what the answer is. there is a lot of arguments for raising rates, it has been nine years in the making, but given some of the data you and david just alluded to it might not be this time around. as usual uncertainty is the buzzword when it comes to the fed. melissa: kimberly, there are a lot of nuance what is they can do. everybody thinks they know what happens on the headline. there are a lost hints that will change your portfolio and change your plans going forward. they could lower the target for interest rates in the long run. that will be one way they signal raising lower rather than faster. there are a number o

to jonathan hoenig whether he agrees. >> people have different salaries because people are different?, neil, isn't an issue it's not a problem, it's really a metaphysical fact of reality. some people are better tennis players, some have better bodies, some are better students, somewhere better ceos, jamie dimon is one of them, works at the biggest bank, this is a ceo worth every penny he can make in the free market. neil: the free market was north of 21 million dollars and we can argue whether he deserves that or not. but it's 221 times the average of workers there, if you include lowest paid workers across the globe. close to 1,000 times. that's way out of whack with reality and history, something's got to be done, what do you say? >> he's worth a thousand times what's the lowest entry level workers worth, neil, we criticize the person achieving, who's produced earnings and doing well. look at folks at the bottom who haven't worked to improve his or her skill levels to warrant a higher sal army. it's not the folks that are producing that are a problem and achieving and being a succes