. >> when we acquired that book, jonathan karp asked if there was anything we could do. we talked about when the right time to act on those ideas might be. we have been thinking about that also as a digital product from the beginning. >> my role is to liaise with national media in partnership with the communication team that works for hillary. >> what is an effective media campaign? book depends on what the is. what the potential for the book is. think ofwhat i like to as top-down campaigns. campaign's like hillary clinton's which began with natural -- with national media. a few big hits generate things that create themselves. >> my role with the clinton title has been to work on the arcanine side which has involved a website for the book. -- is to work on the marketing side which has involved the website for the book. the release of content on the web. my role has been the digital marketing role for this title. it has been a fun one. somebody people are watching and summoning people care. we toil away and make a lot of videos, but we don't have a lot that go up on the h

. >> when we acquired that book jonathan karp came here and asked if there was anything that we could do for the book specifically and we brainstorm some ideas and talked about when the right time to act on those ideas might be. we have thinking of that also is a digital product from the very beginning. >> my role is to liaise with the national media in partnership with the communications team who works with hillary. >> what is an effective been a campaign? where'd where do you go? >> it depends on where the book is and it depends on what the potential for book is. there is what i like to think of as top-down campaigns which are campaigns like hillary clinton's which deal with national and breakout from there. it's generally a number of things that will create themselves. >> my role with the clinton title has been to work on the marketing side of that which has involved a web site for the book dedicated to the book, a facebook page, the production of promotional videos the release of content on the web. my role up until now has been very much the digital marketing role in this particu

he is 16 years old, his name is jonathan karp.de a business from using points and rewards. tell me how you started your business. >> about a year and a half ago, my father said that we will plan a trip to israel. if you can go for the same price as business class. all for free on our points. >> was he surprised that you could pull this off? >> yes, he has been a frequent traveler for along time and never did anything like this before. >> is the whole concept of using the points for various trips and upgrades, is that because it is too daunting, complicated, or people don't like the hassle of dealing with it? >> there are a lot of variables. you have to think in a certain way and be able to combine. you have different variables and you have to put together creatively to find a solution. >> in putting this together, were you able to use technology to make this happen, or is this like a telephone call? >> a lot of it was reading travel blogs online. i got to use my dad is like a client guinea pig. he learned from that. i spent some t

. >> when we acquired that look jonathan karp asked if there was anything we could do for the e-book specifically and we rainstorm some ideas and talked about when the right time to act on those ideas might be. we have been thinking about also as a digital product from the very beginning. >> my role is to be in partnership with the communications team that works with hillary. >> what is an effective media campaign? where do you go? >> it depends on what the book is and it depends on what the potential for a book is. what i like to think of this top-down campaigns which are campaigns like hillary clinton's that began with national media and break out from there. a few big hits generate a number of things that create themselves. my role with the clinton title has been to work on the marketing side of that which has involved a web site for the book dedicated to the book, a facebook page promotion of videos in the release of content on the web. my role up until now has been very much the digital marketing role in this particular title and it's been a fun one because so many people are wa

. >> when we acquired that book, jonathan karp knocked down here and asked if there were anything weuld do for the e-book specifically, and we brainstormed some ideas and talked about when the right time to act on those ideas might be. but we've been thinking of that also as a digital product from the very beginning. >> my role is to liaise with national media in partnership with the communications team who works with hillary. >> what's an effective media campaign? where do you go? >> do you go, it depends on what the book is, and it depends on what the potential for a book is. there's what i like to think of as top-down campaigns which are campaigns like hillary clinton's which begin with national media and break out from there. a few big hits generate a number of things that sort of create themselves. >> my role with the clinton title has been to work on the marketing side of that which has involved, you know, a web site for the book, dedicated to the book, a facebook page, production of promotional videos, the release of content on the web. i mean, my role up to now has been very

. >> when we acquired the book, jonathan karp marched down here and asked if there was anything we could do. we brainstorm some ideas and talk to bell when the right time to act on those ideas might be. thinking of that also has a product from the very beginning. >> my role is to liaise with national media and partnership with the communication. >> what is an effective media campaign? where you go? where do you go? >> it depends upon what the book is. the potential. there is what i like to think of as top-down campaigns, which are campaigns like hillary's which began with national media and break out from there. a few big hits generate a number of things that sort of create themselves. >> the title has been to work on the marketing side of that which has involved websites for the book dedicated. a facebook page, the production of a promotional video, the release of content on the web. i mean, very much a digital marking role in this particular title, and it has been a fun one because so many people are watching and so many people care we toil away and make a lot of videos to but we don't

. >> when we acquired the book jonathan karp knocked down and asked what we could do for an e-book ande talked about idea and when the was the right time to act. we have been thinking of it was as it digital project from the beginning >> my role is to work with the media team that works with hillary hillary. >> what is an effective media campaign? >> depends on the book and the potential for the book. there is top down campaigns which are campaigns like hilary clinton that begin with national media and breakout from there. a few big hits generate a number of things that sort of create themselves. >> my roll is working on the marketing side which has involved a website for the book a facebook page the release of content on the web. my role up to now has been a digital marketing role. it has been a fun one and so many people are watching and care. we toil away and make a lot of videos. we don't have many that go up on the home passenger of aol on the day we hand it over. or yahoo picks up and puts it on a major page. that part is fun. >> watch for hilary clinton to a peer on booktv soon

. >> when we acquired that book, jonathan karp asked if there is anything we could do for the e-booksthis is a clear and we've brainstorm some ideas and talked about the right time to act on those ideas might be but we have been thinking of that as a digital product from the very beginning. >> my role is with national media in partnership with the communications team that works for hillary. >> what is an effective media campaign? where do you go? >> depends on what the book is and what the potential for a book is. what i like to think of as top-down campaigns which are campaigns like hillary clinton's which begin with national media and a few big hits generate a number of things that create themselves. my role with the clinton title has been to work on the marketing side which has involved a website from the book dedicated the book, facebook page and promotional videos and the release of content on the web. my role up to now has been the digital marketing role in this particular type landed has been a fun one because so many people are watching and so many people care. we toil away to

so i don't want to favor one author over another. >> when we acquired the book jonathan karp knockedd asked what we could do for an e-book and we talked about idea and when the was the right time to act. we have been thinking of it was as it digital project from the beginning >> my role is to work with the media team that works with hilla hillary. >> what is an effective media campaign? >> depends on the book and the potential for the book. there is top down campaigns which are campaigns like hilary clinton that begin with national media and breakout from there. a few big hits generate a number of things that sort of create themselves. >> my roll is working on the marketing side which has involved a website for the book, a facebook page, the release of content on the web. my role up to now has been a digital marketing role. it has been a fun one and so many people are watching and care. we toil away and make a lot of videos. we don't have many that go up on the home passenger of aol on the day we hand it over. or yahoo picks up and puts it on a major page. that part is fun. >> watch