. >> reporter: organizer jonathan nelson is a proud nerd. >> a lot of us grew up as nerds and it was pretty bad when we were growing up. we are nerds but we can change the world. >> reporter: nobody can argue that the first egg head, albert einstein changed science, steve jobs and bill gates changed the world and made high tech cool. doctor suess first coined the word 61 years ago, news week used it 60 years ago. fiction has spiderman and harry potter. cbs has a hit with the nutty nerd filled big bang theory but a successful movie series revenge of the nerds made it really cool. >> silicon valley is a pretty unique area where the nerds kind of won. that's something that the whole area kind of treasures and it savors it and let's celebrate it. >> reporter: and charities will benefit from all this nerd pride. pride even for this aging reporter who was pretty nerdy at a science fair 45 years ago. reporting live. ktvu channel 2news. >> we are live in the newsroom with the storey was he are working on for the news at six. >> bay area businesses are reaching out to veterans who knead a job