sticking with us, the founder of shutter stock, jonathan oringer.ck in two minutes. ♪ >> coming up here, the devices that tell you everything that you want to know, as long as you keep wearing these things. that, it turns out, is the problem. although i keep wearing them. following in the of a legend, tim cook talks about what motivates him. ♪ >> welcome back to "market makers." i am stephanie ruhle. chester.am erik where is your wearable? mine's right here. but most people are like stephanie, wearables collecting dust in a drawer. that, it turns out, is the conclusion of dan. he found that over half the consumers that purchased an activity tracker no longer used the devices. he is here to talk about it from boston. if the wearables available today , jawbone, like the one that i wear, and the fit it in stephanie's drawer don't make it or don't stay on people's wrists, what will it take to get those to stay? >> a great question, question that a lot of people are asking these days. we will take that into parts. first of all, a lot of the activity trac