impact of our fashion, helped along massively by scottish designers like christopher kane and jonathan saunders sometimes we can forget just how big our reputation is that the world over the letters "u.k." stand for unique, brilliant, creative, eccentric, ingenious. we come as a brand -- a powerful brand. separating scotland out of that brand would be like separating the waters of the river tweed and the north sea. if we lost scotland, if the u.k. changed, we would rip the rug from our own reputation. the fact is we matter more in the world if we stay together. these are all compelling practical reasons for the u.k. to stick together. institutional questions, that's not what it's really about, for me. it's about the slave who escaped his master after the american revolution because he was offered liberty and land by the british crown. in gratitude, he named himself this -- british freedom. it's about lord lovat on the beach on d-day, the bagpipes playing as his brigade landed ashore. it's about hms sheffield, hms glasgow, hms antrim, hms glamorgan, grey ships plowing through grey seas for 8,000