like, you-- i mean, that's what it-- that's what it is. >> alfonsi: jonathan webb has contracts with o hire recovering addicts. starting salaries will be $13 an hour, nearly double kentucky's minimum wage. >> webb: folks need opportunity. and if they don't have opportunity, we are going to continue in that cycle here. >> alfonsi: this walmart is the town's biggest employer, and the hills here are scarred with ads for personal injury attorneys. we counted 15 of them in town. and eastern kentucky has one of the highest rates in the country for people who've stopped looking for work. i'm going to play devil's advocate. >> vance: sure. >> alfonsi: people who say, "this is an area that's been riddled with a drug problem. they don't really have the desire to work." what do you say to that? how do you answer that? >> vance: we shouldn't just accept that the story should be one of decline. and that's what i think-- you know, at its core, what rise of the rest is about is refusing to see the worst in any place. we want to see the best. i'm a venture capitalist, so i'm pretty comfortable with r