my name is jordan coleman. i'm a good student, good athlete. >> reporter: jordan is no stranger to show biz. he was the voice of tyrone the moose for the nickelodeon cartoon "the backyardigans." jordan learned a lot about what goes on behind the scenes. then his mom had an idea. >> i challenged jordan to use some of the money from "the backyardigans" to do something positive for his community. >> so i thought of making a film that shows about education for african-american boys. >> reporter: stay in school. teens hear it all the time, but that doesn't mean they're listening. >> a national survey released today found that most black young men in the united states don't graduate from high school. they have the worst grades, the lowest test scores, and the highest dropout rates of all students in the country. >> i saw people who are african-american boys struggling in school and how they needed help or they're just thinking about being the next football or basketball player. >> reporter: this is so common that edu