also with us, jordan robertson who'd covers for bloomberg. jordan, i will kickoff with you. your business week piece you did on this. tell us about this key new threat. how we are seeing chart -- hardware being focused on and how it can lead to data? jordan: sure. we have been talking for quite some time about this idea of hardware hacking. really when it comes down to is this we are all aware of the threat of what you would call normal computer hacking. hacking into software. you enter an entirely new realm when you talk about hackers getting into the hardware. the way they do that is there is code in the computer chips inside all of our computers. if hackers can tamper with that code, i think it is fascinating. they can create what is essentially a permanent infection on these computers. perhaps he can explain about that later. you are talking about the ultimate hack in many ways. modifying the code in hardware, hackers can create in permanent hack. it is a wild idea. caroline: talk to us about what spies, the nsa has known about this hardware weakness. we seem only to be

emily: thanks to matthew prince, ceo of cloudflare, and bloomberg's jordan robertson.g up, we have had a few days to process gdpr's impact and it turns out the ad industry's fears about google domination may be true. how the tech giant captured the largest share of europe's digital land market next. this is bloomberg. ♪ ♪ emily: tesla's model 3 sedan has now scored a coveted recommendation from consumer reports. the magazine initially declined to recommend tesla's mainstream model after testing showed it took longer to stop than a ford f-150 pickup. since then ceo elon musk has ordered an over-the-air software update that improves braking by almost 20 feet. this was enough to raise the model 3's overall score for the car to be recommended by the magazine, but testers still have concerns about wind noise, a stiff ride and an uncomfortable rear seat. for months before european data privacy laws came into effect, google's rivals fretted that the search giant was poised to benefit at their expense. and after a few days of operating under the new rules, those concerns may b

we're joined by matthew, who works to improve performance and security for data platforms and jordan robertson you just heard in that piece. for ers cyber security bloomberg news in washington. i want to start with election meddling, matthew. talk to me about what the risks are. what the biggest risks are right now as we approach the midterm election. matthew: one of the things we are seeing and we worked with state, county and local governments around the world is that often times, the aims of attackers are not necessarily to influence the direction in one way or another but to discredit elections in general. we are seeing attacks on sites that people with use to register their vote or they can figure out where their polling place or both online. making sure there is integrity in our entire election process is really critical for a democracy like the united states. emily: for example, the department of homeland security says outward senses are detected in 29 states. they detect traffic coming in and out. is that enough? matthew: elections are inherently local, they are run by someone who is o

emily: that was bloomberg technology is a jordan robertson and bloomberg's joe weisenthal., nasa's curiosity rover may have made its most significant discovery yet. what this means for finding life on mars. this is bloomberg. ♪ emily: well, there might finally be an answer to david bowie's timeless can -- question. nasa's curiosity rover has found what could be the foundation for life on the red planet. have beenlecules found on the three and a half billion-year-old bedrock. elon musk maybe trying to colonize mars now, but nasa says chances of finding life have just going up. to tell us more about this discovery, we spoke to a bio geochemist from nasa and lead author of the study on these findings. >> essentially found organic matter from rocks on an old lake from mars. that lake was around 3.5 billion years ago. the planet was a lot different and we have other clues that tell us there was water and nutrients around an energy sources around. and now we have evidence of organic material. everything that life would need to be happy was there. we just don't know if there was l

emily: that was bloomberg technology's jordan robertson and bloomberg's joe weisenthal.up, nasa's curiosity rover may have made its most significant discovery yet. on the red planet what this , means for finding life on mars. this is bloomberg. ♪ >> ♪ is there life on mars? emily: well, there might finally be an answer to david bowie's timeless question. or at least a better chance to narrow down the answer. nasa's mars curiosity rover has found what could be the foundation for life on the red planet. organic molecules have been found on mars' 3.5 billion-year-old bedrock. elon musk may be trying to colonize mars now, but nasa says this means chances of finding life there already just went up. to tell us more about the earth-shaking discovery, we spoke to a bio geochemist from nasa goddard space flight center and the lead author of the study on these findings. >> essentially, we found organic matter in rocks from an ancient lake on mars. that lake was around 3.5 billion years ago. so that planet was a lot different back then, and we have had other clues that tell us pret

we've got matt jordan from penn state, who is our media studies expert. and then we have lori robertson from factcheck.org, managing editor there, to be our fact expert. so we get the perfect combination of people to talk about the persistence of misinformation. the structure of these panels today, each of our panelists is going to give us a few minutes of thoughts on the question at hand. i'll respond a little bit, and then we'll move off into questions and answers. so just so you understand how we're dog so let's start with yo john. if you don't mind. >> no, not a bit. so my work focuses less on the production of misinformation than on the prencealse beliefs. and especially partisan differences between factual beliefs. i'm sorry, partisan differences with respect to factual beliefs between republicans and democrats. you have probably heard about some these differences like a 2010 finding, for example, that nearly half of republiceliedhat oma had sret pn to turn the united states over to a one-world government. or more recently, the finding that only a third of americans would reject o