. >>> former mexican foreign minister jorge cstaneda has written another book, many on forever it is called. senor, i want to start with the subtitle. mexico and the mexicans. where were you going with the subtitle? >> basically what i am trying to do is to tell the story of mexico and its people for an american reader although i am also publishing the book simultaneously in spanish in the united states or spanish-speaking readers in mexico called tomorrow or the day after tomorrow and it's being published simultaneously in mexico in spanish in another version which is also just come out this very week in mexico and the purpose is to tell the story mainly to americans but also to mexicans in the united states and mexicans and mexico. >> what storage? >> the story of the mexicans are, what we were, we are now and why we are what we are doesn't really work anymore but what the country has become and why we have to change. >> what kind of change? >> basically it is a national character change. what i try to do in this book is to take four or five very well detected traits of the mexican