into reality as it lays the bricks for its first visitors center in denmark and we are joined by ceo jØrgen you doing, building and a littleay there, house in front of your office out of legos? >> we are actually building a building that is quite large, in total, 12,000 square meters. 100 meters away from the place where the company was actually founded 82 years ago. it is in the place where it needs to be and it is going to be like -- in terms of really understanding what is possible, that is quite a few things you can do with lego bricks and we want to share that with the entire world in a playful, interactive white. way.ey fall, interactive it tells the story of the brand and the company behind it and the generations of ownership and what that has done to the company, quite a spectacular evolution over the decades. great place to go if you are a huge fan of lego, and we have had fans knocking on our doors over the years and we have decided to make it a reality and open it up to them, the only place in the entire world where you can go and experience the true lego story. >> i grew up a hu