. >> reporter: fat joe, joseph antonio cardenja, he grew up in public housing and was taught from anly age that food equals love. ♪ what's love, what's love got to do with it ♪ >> reporter: so when joe hit the big time, he felt he deserved all of the good food that his lavish lifestyle could afford. >> i'm rich now. i can eat all of the lobster i want. >> reporter: then in 2000, joe's friend and fellow rapper suffered a heart attack. >> i think i weighed about 450, 460 in my heaviest and i always took pride in being fat. that's why my name was big joe. i always represented the big people. but i realized at a certain point, all my big people are dying. >> reporter: last year alone, six of joe's friends died of heart attacks. most were younger than him but just about the same size. >> i couldn't see a clearer picture of me being -- what's the difference of me or him income a casket and my daughter running around the funeral home and she doesn't have a dad no more. >> reporter: so joe's eating healthier food, in smaller portions, for r more frequently throughout the day, even when he's