>> yeah, you know, just in my time with joseph beth booksellers we have posted caroline kennedy which had about 3,000 attendees, steffi meijer the twilight, people coming from six states away, chad from the ingalls. we've had a number of large defense. johnny bench. so yeah, it sort of spans the gamut. >> how do these events help a bookstore? >> i think the biggest thing is the challenge of letting people know that we do defense is always tricky. it seems like every time we do one of these big events people that live in the city or even the neighborhood they are like i knew you were a bookstore, i didn't know you had authors were we host probably 20, 25 a month. so getting people, giving the top of mind awareness is the biggest benefit but also just having people experience and even to understanding how we do it with a lot of letters and just kind of getting that memory of knowing what it takes to get from their door to our door and back to their door will convert people from maybe once or twice a year visit or to someone who comes in and just reads a lot more. >> my name is leni line

manager for joseph beth book sellers in cincinnati. we're about halfway through the sarah palin book signing, how is it going today. >> really well. you know, it is still very early in the tour, so just having them come in and get situated, and there is still i think a little, you know, working everything through, but the people are incredibly excited, and, they have been going right through there, a lot of people who are very, very passionate about sarah palin and so, it has been a remarkable experience. >> oh, i appreciate that. wow. >> thank you for everything you do. >> what is your name. >> thanks, nice to meet you. hi, how are you. nice 0 see you. thanks for being here. >> appreciate it so much. >> hello, sir, how are you. thank for you being here. >> the book officially released this past tuesday, and the signing is today on friday. so, there was a couple of days in between, so they pre-ordered the book, by a voucher, actually for the book they could swap for the book and when they bought the book that ged a line letter, a, b, c

you know, just in my time with joseph-beth book sellers in the cincinnati location, we've hosted caroline kennedy which had about 3,000 attendees, stephanie myer of "the twilight" fame. third book "eclipse" people coming in from six states away. shadow from the bengals. we've had a very large number of events here. johnny bench. so yeah, it sort of spans the gamut. >> how do these big events help a book? or what's in it for you? >> i think the biggest thing is the challenge of letting people know that we do events is always tricky. you know, it seems like every time we do one of these big events we have people who live in the city or live in even the neighborhood that are like, oh, you know, i knew you were a bookstore. i didn't know you had authors. where we host probably 20, 25 authors a month. so getting people, getting that top of mind awareness is probably the biggest benefit. but also just having people experience an event here, how we do it with the line letters, and getting that muss em memory almost of what it takes to get from their door to our door to their door will hopefully

you know, just in my time, with the joseph beth book sellers in the necessity location we hosted caroline kennedy, 3,000 attendees, stephanie meyer, the twilight fame and eclipse and e have had a number of very large events here. johnnie bench, so, yeah, sort of spans the gamut. >> how do these big events help the bookstore? what is the -- in it for you. >> the biggest thing is the challenge of letting people know we do events is always tricky. you know, seems like every time we do one of these big events we have people who live in the city or even the neighborhood that are like, oh, you know, i knew you were a bookstore and i didn't know you had authors and we host, 20, 25 authors a month. so, getting people, the top of mind awareness, is probably the biggest benefit. but, also, just having people experience an event here, understand how you do it with the line letters and getting that muscle memory almost of knowing what it takes from getting from their door to our door and back to their door will hopefully convert people from maybe once or twice a year visitor to someone who comes in a