. >> my name is joseph christie. i am a san francisco resident. i wanted to address some of the concerns commissioner thorez -- torres was raising. you did raise some valid concerns regarding economics. we are in a tough time. it would be wrong to spend a lot of resources and wisely. but with that said, as a ratepayer, when i hear sfpuc i do not know what that means. i think it is important for ratepayers to know what they are paying for. for me to hear water, power, and sewer associated with that, it makes it much more clear. with regard to costs, it appears the costs of already been spent. it also appears that, based on the presentation, the design was received during an interview process. so maybe it was free or at very low cost. maybe not. regardless, the point is that the costs have been spent with regards to design. if new cards are going to be issued, they are going to have to be issued regardless. if it is the case that business cards are very expensive to print because of this gold logo, maybe a redesign will actually save money if busine