but they're also doing it for the ceo, margaret hudson, great-granddaughter of joseph hudson. s, it has lasted that long and done extremely well. here's margaret hudson. margaret hudson, i've been eating burnbrae eggs. this is not an endorsement, but in a way it is. they're very nice. been eating them for years, and when i would see the name on the cartons, i thought, "ah, some marketing guy, some marketing genius, cooked that up, did a little focus group." but actually no, it's an authentic name, burnbrae. - yes, it is. - how did it come about? - my great-grandfather came to canada in the mid-1800s, and he purchased our 100-acre farm in the village of lyn, near the town of brockville, back in 1893, and he named the farm burnbrae farms, and it's scottish for "creek and hill." - incredible. - or "hill and creek." - and that farm still belongs to your family and to the company, and still produces eggs. - yes, we do. - and you have become, of course, one of the major egg producers, certainly in canada, and therefore in north america, but that wasn't the... it was a regular farm or