. >> here's a look at sum up coming book fairs and festivals, over the next few months: >> joseph lowndes in your book "from the new deal to the new right" you argue modern conservatism was founded in the south. why. >> the reason i make the claim is often people talk about southern strategy and the capture of the south by the g.o.p., after the 1960s, beginning with goldwater and then, in nixon's 72 election, but i think in some ways, the situation is the reverse, that southerners played a key role in the development, both first in the conservative capture of the republican party itself, and, then, republican ascendence nationally and in certain ways, a combination of southern segregationist politics and northern economic conservatism were blended over time by various political actors in a way that allowed national language of kind of racial resentment and opposition to federal state power and the democratic party generally. >> well, two questions arise from the answer, number one, how did they blend and when did this begin? >> i think the story begins, decisively in the 1940s, the 1930s