role of digital in the i phone that's exactly why the local had been started by the local founder josh bensonknowing that the media landscape was going to change just drastically with the advent of the i phone and that clearly has now again that geo targeting ability to push stories out to stories out quickly virally we have hundreds of thousands now i gave you that number of unique visitors but. media contacts both within the market and southern new england as well so you get a good story holland it's not unique just or an island it moves around the country it moves around the world sure that speed of light that again a print operation just can't match news editor go local proverb dot com thank you for joining us from providence thanks for having me. now let's welcome back georgetown university professor chris chambers chris i know what kate and her team are up to because i live in rhode island but how common is what they're doing there this digital pure play news platform how common is that elsewhere. it's pretty common harlan i mean so so much so that the legacy newspapers are trying to co