josh goleb, an old college roommate, wondered just that. >> i remember looking around. i remember thinking to myself, the killer could be there. >> you had that thought? >> yeah. >> what made rusty a successful businessman, his vast network of friends and associates he was happy to put together in deals made it all the harder for homicide detectives to single out that one person who could have such rage about rusty sneiderman. he knew a lot of people. >> he was an excellent networker. he was constantly expanding his business and personal goals. >> but detectives caught a break. some of the witnesses were able to give the cops a description of the killer and his vehicle. >> it is a possible white male with a beard. he's about 5'10", 5'11", in his 30s. >> a police department sketch artist was able to render this portrait, a face with a dark beard, no mustache, and most arresting of all, two piercing eyes. the witnesses remembered those vividly. >> come forward and face justice. don't be a coward. >> who was the man in the sketch? >> the hunt begins with one giant clue, th