josh kennedy white, on the rise of— you are in. e of cyber _ you are in. josh kennedy white, on the rise of cyber attacks, _ you are in. josh kennedy white, on the rise of cyber attacks, many - the rise of cyber attacks, many thanks for your time. turning to china now and the beauty industry, which is the second largest market in the world. french giant l'0real established itself in china back in 1997 and now has 26 brands in its portfolio. we caught up with fabrice megarbane, who oversees the china business, and asked about market outlook as well as the role of artificial intelligence in its future plans. so we've been in china for the past 26 years and have been witnessing the development of this market. today, the market in china is the second largest in the world, and our business here in china is also the second largest business in the world. so we've been growing in china and, i have to say, with china. we've seen the consumer also changing a lot in terms of behaviour. i have to say they're becoming very, very educated. you kn

that's according to josh kennedy—white from division x global, a consultancy for start—ups.ome on the show one day and say they're going down, but i can't see it happening. they're increasing happening. they�* re increasing in happening. they're increasing in frequency, sophistication and impact, by 25% a year, in all areas, and impact, by 25% a year, in allareas, ransomware, data all areas, ra nsomwa re, data breaches, allareas, ransomware, data breaches, fishing attacks, ddos. the gains are huge and the risk of getting caught are small. it will cost the economy $8 trillion and $10 trillion by 2025. it represents the great transfer of economic wealth in history. for $10 trillion, you could fund the bbc for years, it's the equivalent of robbing fort knox for a year. we have lots of connected devices, we share information to make our lives easier, and we have prioritised convenience over safety. it's a huge amount of data. as fast as we can build a ten foot wall to protect ourselves, an attacker deploys a 12—foot ladder. ourselves, an attacker deploys a 12-foot ladder.— a 12-