josh kobza, the restaurant brands ceo joining us on courtly results.oming up, sam bankman-fried facing 110 years in prison. we will talk about what the crypto world looks like without him at the forefront. this is bloomberg. ♪ ♪ (captivating music) ♪ (♪♪) the first law of thermodynamics states that energy cannot be created or destroyed. (♪♪) but it can be passed on to the next generation. (♪♪) >> the cryptocurrency industry might be new. the players like sam bankman-fried might be new. this kind of fraud and corruption is as old as time. we have no patience for it. jon: that was u.s. attorney damien williams after sam bankman-fried was convicted of a massive fraud which led to the collapse of ftx. some observers see the conviction as setting the stage for a more regulated future as digital assets are more widely adopted. crypto exchange executive bobby zagotta joins us with his reaction. the jury did not take long on this one. does that surprise you? bobby: it doesn't, although i must confess i felt a sense of relief when i heard the verdict. it seemed

. >> a sales guy, josh kobza. >> brings us to today's buzz and that's the super bowl.paramount announcing it has virtually sold out of its super bowl ad inventory. they kept prices in line seeking between $6.5 million and $7 million for a 30-second spot. fox $600 million in advertising during last year's big game. interesting to see that hold up in pricing. >> you know why it sold out. everyone betting the chiefs will go in, taylor will be there, viewership will be off the chart. >> usher is doing the half. >> this is taylor swift and the nfl. huge demand. >> thanks for setting me straight. impressive tape, we're not that far from year-end targets. i think wells is 4420 for year end. russell once again positive year to date. >> always happens when everybody is wringing their hands over the rise in yields, and then we get a big week of relief. i think the question next week, is it going to be confirmation of that trend and confirmation of the weakness we saw in manufacturing and jobs today in the economy. >> have a great weekend. let's get to "the half." >>> welcome to