. >> reporter: firefighter paramedic josh piruke was on that ambulance.d fund raising to pay for bodega bay's newest ambulance. just delivered last week. it's a cherry red rig with shiny chrome and a blinding price tag. >> we didn't have the funds to replace it. >> reporter: at $185,000, bake sales wouldn't cut it. >> it is not specifically bake sales. we do pancake breakfast. t-shirts. >> kick starter, a few of them out there. >> reporter: he started an indy go-go campaign trying to raise $50,000. >> we are hoping we will get close. >> reporter: bodega bay has a population of 1,077 people. voters here rejected a tax to pay for the ambulance in part because the majority of medical costs are for people who don't live here. >> most of our medical calls are from visitors. >> reporter: if a $5,000 donation, their name could go on the side of the new ambulance. >> people don't realize that maybe there is not funding fortous be there. so if they could contribute knowing they might need this piece of equipment, it is something worth giving to. >> reporter: the o