program in a moment, but right now, let's go to our satellite studio and welcome your colleague josh reynolds to the broadcast. josh is the mastermind behind the procera avh formula, which has become america's number-one brain health and performance supplement. hi josh, and congratulations. >> thanks for having me on. >> josh, you are not only the brain behind the procera avh formula, but you're also the author of the medically acclaimed book 20/20 brain power: 20 days to a quicker, calmer, sharper mind, which by the way, our audience has the opportunity to receive a free copy of today. josh, tell us the story behind procera avh. >> we measured over one million brains. >> one millions brains? >> well, actually, we measured 1.5 million people's brains. we measured their i.q., their brain power, memory, their powers of concentration and from all this data, we found something very shocking. >> what was that? >> the brain seems to be declining faster than the body. in fact, brain power declined by up to 50% by age 50 to 55. it really shocked all the researchers, patrice. >> tell us what happened