says josh tetric about his company, hampton creek. thank you for being with us this morning. and we hope you make a golly darn ton of money. >> and do some good. >> thanks josh. >>> big data can give us all kinds of answers about all kinds of things. that we know. the problem is how do you ask the question when "press here" continues. >>> welcome back to "press here." i hope you will not change the channel. but if you did, that action would be recorded by the cable company. and if you hit the wrong button on the remote that too, would be recorded. and if the cable company saw a trend, they'd actually fix the remote. each click of the remote is a data point. millions of clicks each day become big data. each pitch in a baseball game is a data point in a season of pitches become big data. the more information you have the more you can learn if you ask the question properly. ann johnson may not have all the answers, but she is an expert on how to ask the question. her company in toronto helps people ask questions of their data. i think sometimes you're going to have to put it in t

. >>> and josh tetric tells us why only a certain kind of investor should ever consider hot new start-uppton creek foods. >>> with reporters anna