. >> once the video is ready, josh warner and his company take on the job of what they call feeding to help it go viral. >> we have a network of blog relationships that we have with hundreds of blogs all across the web. so we know the influences that will help propel a video to popularity. >> it's a different way to express the brand and it's a way that's more modern that traditional advertising. >> we have to never -- it's not a blatant in your face spot. >> that was a great catch. >> did you get that. >> but many do notice the ads, like the judges at the cannes film festival. >> i have been making videos for a lot of years and wanted to get into the cannes film festival. and this little video won an award at cannes. >>> coming up, an earth shaking boy meets girl story. >> we shot about 2,355 photos. >> with a cool trick with one of the oldest camera tricks in the books. >> and speaking of so many photos. >> nobody knows if it's fake or if it's real, it has the same amount of work in it. >> when "caught on camera: viral videos, who, what, why" ter even after you take it off. neutrogen