. >> once the video is ready, josh warner and his company take on the job of what they call seeding top it go viral. >> we have a network of blog relationships that we have with hundreds of blogs all across the web. so with we really know the influencers that will help propel a video to popularity. >> it's a different way to express your brand, and it's a way that's more modern than traditional advertising. >> we have the never hide written in the dust in the car window. it's not a blatant, in your face spot. no logo at the end. >> but many do notice the ad, including the judges at the cannes film festival. >> i have been making videos for 20 years and always wanted to get into the cannes film festival. and did this little video and it won an award at cannes. >>> coming up, an earthshaking boy-meets-girl story. >> we shot about 2,355 photos. >> with a cool twist on one of the oldest camera tricks in the book. >> so many photos. >> speaking of so many photos -- >> people don't know if it's fake or if it's real and if it's real, it has an insane amount of work in it. >> when "caught on c