>> navy decided -- josiah whately. he took a lacy organized set of pottery workers, he brought them together, he made this lovely china -- the queen of russia wanted 1000 plates different scenes from greek mythology on them. he was desperate because he did not have the artist to do this. he finally produced the order. he said that i need to have a school and get these teenagers to begin to design and pain. -- paint. he could see the industry whole, from the beginning of making the product to marketing it. ford is another. at only could he see the possibility of a cheap car but the possibility of selling his own cars. he set up 7000 dealerships by 1910. i think those are some of the impressive capitalist. you have the innovation of the whole system in one person. tom watson is another. >> there's more that you can read about in the book, "the relentless revolution -- a history of capitalism." we are out of time and i thank you very much. >> i enjoyed talking to you. >> for a dvd copy of this program, call 1-877-662-7726