man: the omanization means for jotun that we have to stick to the regulations from the government. our business, we have to secure 35% omanization. the problem is, of course, that the educational system in oman is still very young and it's not that easy to get skilled people if you look for them in the market. you have to bring them into the organization and you have to train them in what we call on-the-job training. you have to let omanis go together with skilled people-- skilled jotun people-- and then they will be trained for the job they are going to do. narrator: one sector seeing more development in the name of diversification is oman's fishing industry. the old road along the coast brings us to sur, almost 200 kilometers southeast of muscat. the main occupation in this area has always been fishing. but a new road to muscat and the international airport also means new opportunities for the fishermen to find extended markets. interviewer: where do you sell your fish? we export it-- america. america? america. america, uh... man: france. france, uh... england. taiwan. new zealan