. >> a world class researcher, ocean and her partner juan oliphant created a nonprofit called water inspired to study sharks. they learned they needed to do more so they came up with a plan, start another company, a for-profit venture which takes people like me and my fellow adventurers swimming with the sharks. notice there are no cages. unlike most shark swimming tours, with this one you are up close and personal. it's crazy because you're on the boat and seen the iconic picture of the fin, of that dorsal fin and you think instead of running away from this, i'm about to dive into this which goes against every single thing anyone has told me to do. >> exactly. >> ocean and juan think giving people this experience and coming away with all their limbs intact could change their feelings. do you feel different than you went down there? >> yes, i didn't get eaten so yes. >> how can you not want to try to do something to help save them? i see that change in people every single day, the switch from fear to fascination. >> a fear that hollywood has fueled. ? generally portrays sharks as similar to